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Do Virtual Tours Provide Good ROI?

ROI or Return on Investment is an essential part of planning any marketing strategy and 360º images and immersive 360º video is no different.  We are fortunate to have several studies that have been conducted by independent organizations to measure the effectiveness...

Imagine 360 VR vs. Matterport

A very good friend of mine emailed me a couple of years ago while I was shooting virtual tours in North Carolina with a link to the website of a new company that offered a way to create 360º Tours.  The company was Matterport.  I checked out the website and told him I...

Shooting 360 VR Video

Welcome to the world of VR Over the past year, the latest and greatest “thing” or buzzword in the world of cutting-edge tech is Virtual Reality.  If you’ve never experienced VR, you might be wondering what it’s all about. The short answer is,...